Itemize your traffic. Receive your rate. Compare it against the median.
How your rate stacks up against published medians.
Median across all retailers — luxury skews lower, low-AOV apparel skews higher.
Median trial / sign-up rate across SaaS landing pages.
Form-fill rate for lead-gen offers across paid search.
Demo / contact-sales conversion for B2B service offers.
Medians are point-in-time figures; your real benchmark depends on channel, AOV, and offer type. Always sanity-check against your own historical data before acting on any of these.