project configurator

Twelve decisions. The proposal on the right writes itself.

Project Type

Page Count

Design Approach

CMS

Functionality

multi-select

Content

SEO

Performance & Accessibility

Agency Tier

Region

Timeline

Post-Launch

All figures are rough estimates intended to set expectations before you brief an agency. They are not a quote, and any reputable studio will give you a tighter range after a proper discovery conversation.

Invespsoft & Co. — Statement of Work

WordPress Site Redesign

SOW-—
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Rev. 01 · DRAFT

Project Overview

This Statement of Work covers a redesign of an existing 6–15-page WordPress marketing website built around a custom design system, with blog and search, a technical SEO baseline, and WCAG 2.2 AA accessibility conformance, delivered on a 12–16 week schedule. A basic post-launch maintenance retainer keeps the site healthy after handover.

Scope of Work

§01Full redesign of the existing 6–15-page site, preserving SEO equity and migrating content where appropriate.
§02Custom design system across 6–15 unique page templates, with reusable section components and a documented token library.
§03WordPress theme development with a block-pattern library tailored to the editorial team, plus an admin walkthrough at handover.
§04Blog with category, tag, and author archives, plus reading-time, related-content, and table-of-contents modules.
§05On-site search powered by an indexed search service (Algolia or Typesense), with typo tolerance and faceted filters.
§06Technical SEO baseline — sitemaps, robots, schema.org markup, canonical strategy, and Core Web Vitals work.
§07Accessibility conformance to WCAG 2.2 AA, validated with both automated tooling and a manual screen-reader audit.

Deliverables

Sitemap, content matrix, and visual moodboard agreed at the end of the discovery phase.
Figma design files including a documented component library and design-token sheet.
Custom WordPress theme, block-pattern library, and a 30-minute admin training session.
Accessibility report covering WCAG 2.2 AA conformance, with remediation log.
Production-deployed site on the agreed hosting platform (Vercel, Netlify, or WP Engine, as applicable).
QA report (cross-browser, cross-device, and accessibility) and a 30-day post-launch warranty.

Timeline · 13 weeks

Wk 1–2

Discovery & strategy

Stakeholder interviews, sitemap, content audit, and success metrics.

Wk 3–6

Design

Information architecture, design system, and key page templates in high fidelity.

Wk 7–11

Build

CMS implementation, page-template engineering, and integrations.

Wk 12

QA & UAT

Cross-browser QA, accessibility audit, and content QA.

Wk 13

Launch & handover

Production deployment, training, and 30-day warranty kick-off.

Investment

Line item

Low

High

Project foundation — Redesign· 6–15 pages

$16,000

$32,000

Design — Custom design

$10,000

$22,000

CMS implementation — WordPress

$4,000

$9,000

Functionality — Blog

$2,500

$5,000

Functionality — Search

$3,500

$7,000

SEO — Technical baseline

$3,000

$6,000

Accessibility — WCAG 2.2 AA

$5,000

$11,000

Subtotal (baseline rate)

$44,000

$92,000

Agency tier · Boutique studio

×1.00

Region · North America

×1.00

Timeline · Standard

×1.00

Total project investment

$44,000 – $92,000

Plus post-launch retainer (billed monthly)

$800 – $1,800 /mo

Assumptions & Exclusions

01Final copy for every page is provided by the client by the end of week 3, in the agreed structured format.
02Single-language scope (English assumed); translations are not in scope for this engagement.
03Hosting on a managed WordPress platform (WP Engine, Pressable, or equivalent) is recommended; subscription is billed by the host directly.
04Search service (Algolia or Typesense Cloud) is billed on usage by the vendor; budget per traffic volume.

The cost calculator that writes its own scope.