High cost per lead ($185) and low conversion rates (2.3%) from paid advertising campaigns. Generic landing pages failed to resonate with different industry segments.
Table of Contents
Overview
B2B recruitment platform improved lead generation through landing page and funnel optimization.
!The Challenge
Key Pain Points
- Below-industry-average conversion rates despite healthy traffic volumes
- Rising cost per acquisition making growth increasingly expensive
- Lack of structured testing methodology leading to inconsistent results
- Critical drop-off points in the funnel that had gone unidentified
Our Approach
We followed a proven conversion optimization methodology, adapted to the specific needs and context of TechRecruit Pro.
1
Research & Discovery
We began with a deep analysis of TechRecruit Pro's existing data, user behavior patterns, and competitive landscape. This included heatmap analysis, session recordings, and user surveys to understand the friction points.
2
Hypothesis Development
Based on our research findings, we developed a prioritized list of hypotheses using the ICE (Impact, Confidence, Ease) framework. Each hypothesis was tied to a specific metric and expected outcome.
3
Experiment Design & Execution
We designed and launched a series of controlled A/B tests, starting with the highest-impact opportunities. Each test ran until statistical significance was achieved at 95% confidence.
4
Analysis & Iteration
Results were documented, learnings were extracted, and winning variations were implemented. We then iterated on the findings to compound the initial gains.
The Solution
Created industry-specific landing pages with tailored messaging for tech, healthcare, and finance verticals. Implemented lead scoring to prioritize high-intent prospects and optimized the qualification funnel with progressive data collection.
Results & Metrics
The optimization program delivered significant, measurable improvements within the 12 weeks engagement.
+48%
Qualified Leads
+25%
Conversion Rate
Client Testimonial
“Our cost per qualified lead dropped by 40% while volume increased by nearly 50%. The ROI on Invespsoft's engagement was visible within the first month.”
MR
Michael Ross
CMO, TechRecruit Pro
Tools & Platforms Used
We leveraged a combination of industry-leading tools to research, test, and measure the optimization program for TechRecruit Pro.
UnbounceClearbitMarketoGoogle Analytics
Key Takeaways
Here are the most important lessons from this engagement that can apply to any business looking to improve their conversion rates:
Small UX changes can drive outsized conversion improvements when backed by data.
Understanding user intent at each funnel stage is critical for effective optimization.
A systematic testing approach compounds gains over time, resulting in +48% improvement.
Cross-functional alignment between marketing, product, and engineering accelerates results.
Want similar results for your business?
Book a free conversion audit and discover the optimization opportunities hiding in your funnel.