A/B Testing Program
Build a culture of continuous improvement with a managed experimentation program. We handle everything from hypothesis development to analysis, so you can focus on growth.
Full-Service Testing
We manage your entire experimentation program end-to-end.
Hypothesis Development
Research-backed test ideas based on data analysis, user research, and industry best practices.
Test Prioritization
ICE/PIE framework to focus on experiments with the highest potential impact.
Statistical Analysis
Rigorous methodology ensuring valid results with proper sample sizes and confidence levels.
Experiment Design & QA
Professional test implementation with thorough quality assurance before launch.
Results Documentation
Clear reporting on every test with insights, screenshots, and business impact.
Learning Repository
Centralized knowledge base of all experiments to inform future decisions.
Types of Tests We Run
The right test type depends on your traffic, goals, and what you're trying to learn.
A/B Tests
Classic split tests comparing two or more variations of a single element or page.
Multivariate Tests
Test multiple elements simultaneously to find the optimal combination.
Split URL Tests
Compare entirely different page designs or user flows.
Personalization Tests
Segment-specific experiments to optimize for different audience groups.
Is an A/B Testing Program Right for You?
Our testing program is ideal if:
- You have at least 10,000 monthly visitors to test pages
- You want to make data-driven decisions, not gut calls
- You're tired of debating design opinions in meetings
- You need to justify changes with measurable results
- You want to build a competitive moat through optimization
- You lack internal resources to run a proper testing program
“In 12 months, Invespsoft ran 47 tests for us. 31 were winners that collectively increased our revenue by $3.2M. The ROI is undeniable.”
Frequently Asked Questions
What testing platform do you use?
We're platform-agnostic and work with whatever tool you have (VWO, Optimizely, Google Optimize, AB Tasty, etc.). If you don't have a tool, we'll recommend one based on your needs and budget.
How many tests can you run per month?
It depends on your traffic volume and business complexity. Most clients run 4-8 tests per month. We'll design a testing velocity that makes statistical sense for your traffic.
What if a test loses?
Losing tests are just as valuable as winners—they prevent you from making costly mistakes and reveal insights about your users. We document learnings from every test.
Do you handle the development work?
Yes, our team handles all test development, from simple copy changes to complex redesigns. We can also work alongside your dev team if preferred.
Ready to Start Experimenting?
Book a free consultation to discuss your testing goals and see how we can accelerate your optimization program.